Marketing: Defined, Explained, Applied: International Edition - Couverture souple

Levens, Michael P

Couverture souple

ISBN 10 : 0137013299 ISBN 13 : 9780137013296

Editeur : Pearson, 2009

Synopsis

Undergraduate Principles of Marketing textbook

A unique marketing text based on student feedback. 

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need. 

A propos du livre

Présentation de l'éditeur

Undergraduate Principles of Marketing textbook

A unique marketing text based on student feedback. 

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied. This innovative approach presents key concepts in an easy to use format, allowing students to quickly learn all of the information they need. 

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0137013299
• ISBN 13: 9780137013296
• Reliure: Broché
• Nombre de pages: 290
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie