Innovate the Future: A Radical New Approach to IT Innovation - Couverture souple

Croslin, David

Couverture souple

ISBN 10 : 0137055153 ISBN 13 : 9780137055159

Editeur : Prentice Hall, 2010

Synopsis

A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes

 

When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.

 

Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to

 

• Innovate from Scratch: Identify a new market, and invent and deliver a successful product
• Innovate to Dominate: Maintain a position of market dominance
• Innovate to Conquer: Replace a current leader
• Innovate to Disrupt: Use new inventions to power your way into emerging markets

 

Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.

A propos du livre

À propos de l'auteur

David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He holds twenty-five patents and served as Chief Technologist within Hewlett-Packard’s $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business and MCI. Croslin advises technology firms and investors and works with start-ups as a C-level executive and board member. His LinkedIn group “Innovate the Future” connects more than two-thousand leading innovators in seventy countries.

 

When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.

 

Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to

 

• Innovate from Scratch: Identify a new market, and invent and deliver a successful product
• Innovate to Dominate: Maintain a position of market dominance
• Innovate to Conquer: Replace a current leader
• Innovate to Disrupt: Use new inventions to power your way into emerging markets

 

Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0137055153
• ISBN 13: 9780137055159
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible