Advertising: Principles and Practices - Couverture rigide

Wells, William D.; Burnett, John; Moriarty, Sandra

9780137228690: Advertising: Principles and Practices

Couverture rigide

ISBN 10 : 0137228694 ISBN 13 : 9780137228690

Editeur : Pearson, 1995

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Exceptionally real-world in focus - with examples, issues, and applications interlaced throughout - this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.

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Pr�sentation de l'�diteur

Exceptionally real-world in focus ― with examples, issues, and applications interlaced throughout ― this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Pearson
Date d'�dition: 1995
Langue: anglais
ISBN 10: 0137228694
ISBN 13: 9780137228690
Reliure: Reli�
Num�ro d'�dition: 3
Nombre de pages: 800
Coordonn�es du fabricant: non disponible
Personne responsable: Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

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Advertising: Principles and Practice: 3rd Edition

Wells, William; Burnett, John; Moriarty, Sandra

Edit� par Prentice Hall, 1995

ISBN 10 : 0137228694 ISBN 13 : 9780137228690

Ancien ou d'occasion Couverture rigide

Vendeur : Kayleighbug Books, IOBA, Cedar Grove, WV, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : Very Good. Third Edition. No Stock Photos! We photograph every item. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works. N� de r�f. du vendeur 012566

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