Essentials of Entrepreneurship and Small Business Management - Couverture souple

Zimmerer, Thomas W.; Scarborough, Norman M.

Couverture souple

ISBN 10 : 0137272987 ISBN 13 : 9780137272983

Editeur : Pearson, 1997

Synopsis

For courses in Small Business Management and Entrepreneurship.

• A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
• A comprehensive supplements package provides students with exceptional interactive, hands-on experience.

A propos du livre

Quatrième de couverture

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

• New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
• Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
• A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

Présentation de l'éditeur

For courses in Small Business Management and Entrepreneurship.

• A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
• A comprehensive supplements package provides students with exceptional interactive, hands-on experience.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0137272987
• ISBN 13: 9780137272983
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 608
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie