Consumer Behavior - Couverture rigide

Mowen, John C.; Minor, Michael

Couverture rigide

ISBN 10 : 0137371152 ISBN 13 : 9780137371150

Editeur : Pearson Education (US), 1998

Synopsis

Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

A propos du livre

Présentation de l'éditeur

For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

Détails de l'édition

• Éditeur: Pearson Education (US)
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0137371152
• ISBN 13: 9780137371150
• Reliure: Relié
• Numéro d'édition: 5
• Nombre de pages: 800
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible