Retail Buying - Couverture rigide

Diamond Professor Emeritus, Jay; Pintel Professor Emeritus, Gerald

Couverture rigide

ISBN 10 : 0137554974 ISBN 13 : 9780137554973

Editeur : Pearson, 1992

Synopsis

This edition offers more detailed cases and strategies for dealing with varying economic conditions as well as the theoretical and practical background required for successful purchasing. It provides the basic information new buyers need to accurately forecast and fulfill their customers' merchandise requirements.

A propos du livre

Quatrième de couverture

This completely revised and updated Retail Buying focuses on a wealth of new material. It brings the buyer's role right into the new millennium.

Included are the following:

• A new chapter, "Buying for Off-Site Retail Outlets" explores how the buyer addresses purchasing for the Internet, Catalogs, and Home Shopping Networks.
• A wealth of new visuals have replaced those of the earlier editions.
• Ancillary materials that include a host of Retail Buying videos that take the students on "trips" and "planning sessions" that the buyer regularly uses in his or her routine.
• A totally revised Glossary that includes all of the present day terminology used by retail buyers.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0137554974
• ISBN 13: 9780137554973
• Reliure: Relié
• Numéro d'édition: 4
• Nombre de pages: 370
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie