Data Mining: A Hands-On Approach for Business Professionals - Couverture souple

Groth, Robert

Couverture souple

ISBN 10 : 0137564120 ISBN 13 : 9780137564125

Editeur : Prentice Hall, 1997

Synopsis

This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market focus and a hands-on teaching style. *Introduces the tools, resources, Web sites, and vendors that can increase students success with data mining. *Provides examples of data mining in various industries, including: *Banking and finance. *Retail and marketing. *Telecommunications. *Healthcare. *This is the first data mining book published devoted to the business field and the business professional. *Targets the business analyst and end users who do not necessarily have a statistics background, but want to try data mining. *Enclosed CD-ROM provides a hands-on approach to learning data mining. *Trial versions of three leading data mining products for Windows PCs are included on the CD-ROM and explained in depth. *DataMind? *Angoss KnowledgeSEEKER? *NeutralWorks Predict?

A propos du livre

Présentation de l'éditeur

For database management and design courses introducing data mining.

This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market focus and a hands-on teaching style.

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0137564120
• ISBN 13: 9780137564125
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible