Consumer Behavior: International Edition - Couverture souple

Mowen, John C.; Minor, Michael S.

Couverture souple

ISBN 10 : 0137700415 ISBN 13 : 9780137700417

Editeur : Pearson, 1997

Synopsis

For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold―(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

A propos du livre

Présentation de l'éditeur

For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0137700415
• ISBN 13: 9780137700417
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 696
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie