Persuasion: Contexts, People and Messages - Couverture souple

Lulofs, Roxane S.

Couverture souple

ISBN 10 : 0137779054 ISBN 13 : 9780137779055

Editeur : Pearson, 2003

Synopsis

This text is based on the central theme that persuasion cannot be understood apart from the setting in which it occurs ― both the immediate context of a persuasion event and the cultural milieu in which it occurs. Drawing many examples directly from student experiences ― roommate problems, classroom demands, part-time jobs, and mass media events ― it examines how culture and context help create, shape, and perfect the means people use to influence one another. Comprehensive in perspective, it examines the various micro/macroscopic contexts of persuasion ― intrapersonal, interpersonal, groups, organizations, social movements, campaigns, propaganda, and the mass media.

A propos du livre

Présentation de l'éditeur

This text is based on the central theme that persuasion cannot be understood apart from the setting in which it occurs — both the immediate context of a persuasion event and the cultural milieu in which it occurs. Drawing many examples directly from student experiences — roommate problems, classroom demands, part-time jobs, and mass media events — it examines how culture and context help create, shape, and perfect the means people use to influence one another. Comprehensive in perspective, it examines the various micro/macroscopic contexts of persuasion — intrapersonal, interpersonal, groups, organizations, social movements, campaigns, propaganda, and the mass media.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0137779054
• ISBN 13: 9780137779055
• Reliure: Broché
• Nombre de pages: 410
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie