Retail Buying - Couverture souple

Diamond, Jay; Pintel, Gerald

Couverture souple

ISBN 10 : 0137787707 ISBN 13 : 9780137787708

Editeur : Prentice Hall, 1989

Synopsis

Book by Diamond Jay Pintel Gerald

A propos du livre

Quatrième de couverture

This completely updated edition offers three new chapters that make this text an excellent resource for those entering the field of retail buying and merchandising.

The new chapters include:

• Buying for Discount Operations. A complete presentation on how professional purchasers for such companies as Target and Wal-Mart plan their purchasing strategies and execute their buying plans.
• Consumer Analysis. The importance of the consumer in the buyer's decision-making process is discussed as well as the ways in which retail operations analyze customer demand.
• Wholesale Purchasing on the Internet. In addition to visiting the wholesale markets in the pursuit of new merchandise, many retail buyers are using the Internet as an additional means of product procurement. The concept of professional online purchasing is completely explored in this new chapter.

Included with this text is a DVD containing a two part production providing an onsite view of purchasing, planning, and buying. The video progresses from the stages of a buyer planning a purchase, through the buyer visiting the wholesale market, featuring many of the stops he/she makes in finalizing his/her purchase. The footage for the DVD was created in various buyers' premises including a New York City garment center, a residential buying office, in showrooms, and other real-life settings.

Quatrième de couverture

This completely revised and updated Retail Buying focuses on a wealth of new material. It brings the buyer's role right into the new millennium.

Included are the following:

• A new chapter, "Buying for Off-Site Retail Outlets" explores how the buyer addresses purchasing for the Internet, Catalogs, and Home Shopping Networks.
• A wealth of new visuals have replaced those of the earlier editions.
• Ancillary materials that include a host of Retail Buying videos that take the students on "trips" and "planning sessions" that the buyer regularly uses in his or her routine.
• A totally revised Glossary that includes all of the present day terminology used by retail buyers.

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 1989
• Langue: anglais
• ISBN 10: 0137787707
• ISBN 13: 9780137787708
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible