Services Marketing: Text, Cases and Readings - Couverture souple

Lovelock, Christopher H.

Couverture souple

ISBN 10 : 0138070172 ISBN 13 : 9780138070175

Editeur : Pearson Education (US), 1991

Synopsis

This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.

A propos du livre

Biographie de l'auteur

As a team, Christopher Lovelock and Jochen Wirtz possess a blend of skills and experience that is ideally suited to writing an authoritative and engaging text on services marketing. Since first meeting at a service management conference in 1992, they have collaborated on a variety of projects, including cases, articles, conference papers, and the Asian adaptation of an earlier edition of Services Marketing.

Christopher Lovelock, one of the pioneers of services marketing, is an adjunct professor at the Yale School of Management, where he teaches an MBA services marketing course. As principal of Lovelock Associates, he consults and gives seminars and workshops for managers around the world, with a focus on managing the customer experience and planning service marketing strategy. Dr. Lovelock's distinguished academic career has included 11 years on the faculty of the Harvard Business School and two years as a visiting professor at IMD in Switzerland. He has also held appointments at Berkeley, Stanford, and the Sloan School at MIT, as well as visiting professorships at the University of Queensland in Australia and at both INSEAD and Theseus Institute in France. After obtaining a BCom and an MA in economics from the University of Edinburgh, he worked in advertising with the London office of J. Walter Thompson Co. and in corporate planning with Canadian Industries Ltd. in Montreal. Later, he obtained an MBA from Harvard and a Ph.D. from Stanford. Author or coauthor of over 60 articles, more than 100 teaching cases, and some two dozen books, Dr. Lovelock serves on the editorial review boards of the International Journal of Service Industry Management, Journal of Service Research, Service Industries Journal, Cornell Hotel and Restaurant Administration Quarterly, and Marketing Management. He is a recipient of the American Marketing Association's Award for Career Contributions to the Services Discipline and of a best article award from the Journal of Marketing. Recognized many times for excellence in case writing, he has twice won top honors in the Business Week "European Case of the Year" Award.

Jochen Wirtz is an associate professor at the National University of Singapore, where he teaches services marketing courses in executive, MBA, and undergraduate programs. He is a member of the management committee of NUS Business School, director of the Asia-Pacific Executive MBA Program, and codirector of NUS's joint EMBA program with UCLA. He received his Ph.D, in services marketing from the London Business School and holds a BA (lions) in marketing and accounting and a professional certification in banking from Germany. Dr. Wirtz's research focuses on service management, and he has published some 40 academic articles in the Journal of Business Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Services Marketing, Journal of Service Research, Managing Service Quality, and Psychology and Marketing, among others. In addition, he has also published some 70 conference papers, 5 books, and over 40 book chapters. He serves on the editorial review boards of five journals. His research awards include the: Emerald Literati Club 2003 Award for Excellence for the most outstanding paper of the year in the International Journal of Service Industry Management. He has received several awards for outstanding teaching at NUS Business School and in 2003 won the Universitywide Outstanding Educator Award. Dr. Wirtz has also been active as a management consultant, working with both international consulting firms including Accenture, Arthur D. Little, and KPMG, and major service companies in the areas of strategy, business development, and service management. Originally from Germany, he spent seven years in London before moving to Asia.

Quatrième de couverture

TEXTBOOK • CASEBOOK • READER

Christopher Lovelock and Jochen Wirtz have worked together closely as co-authors to undertake a significant revision, restructuring, and updating of Services Marketing.

WHAT'S INSIDE

• A new fifteen-chapter organization that reflects the nature of what today's service marketers do in the real world
• Seventeen exciting classroom-tested cases of different lengths, of which half are brand new and the balance are copyright post-2000.
• Eight current readings from leading thinkers in the field.
• Practical management applications reinforced by current examples.

Détails de l'édition

• Éditeur: Pearson Education (US)
• Date d'édition: 1991
• ISBN 10: 0138070172
• ISBN 13: 9780138070175
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 2
• Nombre de pages: 544
• Coordonnées du fabricant: non disponible