Multivariate Data Analysis - Couverture souple

Hair Jr, Joseph F.; Black, William C.; Babin, Barry J.; Anderson, Rolph E.

Couverture souple

ISBN 10 : 0138132631 ISBN 13 : 9780138132637

Editeur : Pearson, 2009

Synopsis

For graduate and upper-level undergraduate marketing research courses.

For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis.

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.

In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

A propos du livre

Présentation de l'éditeur

For graduate and upper-level undergraduate marketing research courses.

For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis. 

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.

In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0138132631
• ISBN 13: 9780138132637
• Reliure: Broché
• Nombre de pages: 816
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie