A Framework for Marketing Management + Interpretive Simulations Access Code Card Group B: Integrated with Pharmasim - Couverture souple

Kotler, Philip; Keller, Kevin Lane; Simulations, Interpretive

 
9780138151690: A Framework for Marketing Management + Interpretive Simulations Access Code Card Group B: Integrated with Pharmasim

Présentation de l'éditeur

For graduate and undergraduate marketing management courses.
 
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

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