The Strategy Process: Contexts and Cases - Couverture souple

Quinn, James Brian; Mintzberg, Henry; James, Robert M.; Mintzber

 
9780138540685: The Strategy Process: Contexts and Cases
Couverture souple
ISBN 10 : 0138540683 ISBN 13 : 9780138540685
Editeur : Prentice-Hall, 1992

Synopsis

Focusing on real issues in a full historical context, this compilation of cases illustrates the many complex threads of research and successful practice in the strategy field today. The book features cases which focus on international competition and represent the global dimensions of today's major strategy issues. Some of these cases involve both Japanese and European companies and their competitive strategies; analyze new joint ventures in worldwide competition; and raise issues that are on the cutting edge of strategy in the early 1990s (ie. Honda, Ford, Team Taurus).

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Éditeur
Prentice-Hall
Date d'édition
1992
Langue
anglais
ISBN 10 
0138540683
ISBN 13 
9780138540685
Reliure
Broché
Numéro d'édition
2
Nombre de pages
672
Coordonnées du fabricant
non disponible
Personne responsable
non disponible