Synopsis
Malhotra's Marketing Research text is widely recognised as a comprehensive, applied and authoritative book on the nature and scope of marketing research. This European edition draws on the strengths of the original and builds on the material to reflect European marketing research practice. In doing so it achieves a comprehensive introduction to marketing research with a well-balanced coverage of both quantitative and qualitative techniques.
Marketing Research data analysis procedures are illustrated with respect to SPSS, SAS, BMDP, Minitab and Excel, along with other popular programmes. The book is supported with a wide range of supplementary material for both students and lecturers. The CD-ROM provides access to software from SNAP and MOSAIC, packages designed to aid survey design, data analysis and display and manipulate statistics.
Marketing Research has been updated throughout to reflect the way in which marketing research is taught in a European context.
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À propos de l?auteur
Dr Naresh K. Malhotra is Regents' Professor, DuPree College of Management, Georgia Institute of Technology. In addition to teaching marketing research he has consulted for business, non-profit, and government organisations in the United States and abroad. Dr David F. Birks is a Lecturer in the School of Management at the University of Bath. He teaches marketing research and management research on undergraduate, taught postgraduate and research degree programmes. David has designed and managed many marketing research projects for financial institutions, retailers, industrial organisations, local authorities and charities.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Edition internationale
Marketing Research: European Edition (Prentice Hall International Editions)
Edition internationaleVendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Marketing Research: European Edition (Prentice Hall International Editions) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780139229640
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Marketing Research: European Edition (Prentice Hall International Editions)
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780139229640
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Marketing Research : An Applied Approach
Edité par
Pearson Education, Limited, 2000
ISBN 10 : 0139229647
ISBN 13 : 9780139229640
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Marketing Research: An Applied Approach
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ISBN 10 : 0139229647
ISBN 13 : 9780139229640
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Marketing Research
Edité par
Financial Times/ Prentice Hall, 2000
ISBN 10 : 0139229647
ISBN 13 : 9780139229640
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Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780139229640. N° de réf. du vendeur 9129981
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Marketing Research
Edité par
Financial Times/ Prentice Hall, 2000
ISBN 10 : 0139229647
ISBN 13 : 9780139229640
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. CD missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780139229640. N° de réf. du vendeur 9129980
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Marketing Research: European Edition: An Applied Orientation (Prentice Hall international editions)
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ISBN 10 : 0139229647
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Softcover. Etat : Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-841-125
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Marketing Research: European Edition: An Applied Orientation (Prentice Hall international editions)
Edité par
Financial Times/ Prentice Hall, 1999
ISBN 10 : 0139229647
ISBN 13 : 9780139229640
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-841-080
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