Tourism Marketing and Management Handbook - Couverture rigide

Couverture rigide

ISBN 10 : 0139233849 ISBN 13 : 9780139233845

Editeur : Prentice-Hall, 1994

Synopsis

This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.,

A propos du livre

Présentation de l'éditeur

This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the lengthy chapter bibliographies for those requiring more in-depth knowledge; and the international approach used in the preparation of the chapters. 47 chapters, from internationally renowned authorities, cover tourism marketing and management concepts, techniques and applications.

Détails de l'édition

• Éditeur: Prentice-Hall
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0139233849
• ISBN 13: 9780139233845
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 617
• Éditeur: Witt Stephen F., Moutinho Luiz
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible