Service Asia: How the Tigers Can Keep Their Stripes - Couverture souple

Tocquer, Gerard A.; Cudennec, Chan

 
9780139786020: Service Asia: How the Tigers Can Keep Their Stripes

Synopsis

Examines the best service organizations in Asia, and marketing with an Asian perspective. Each chapter deals with a different company, and applies their service angle to a particular part of marketing. Examples include Bangkok Bank and Singapore Airlines.

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