Book by Gustave Le Bon
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The following work is devoted to an account of the characteristics of crowds. The whole of the common characteristics with which heredity endows the individuals of a race constitute the genius of the race. When, however, a certain number of these individuals are gathered together in a crowd for purposes of action, observation proves that, from the mere fact of their being assembled, there result certain new psychological characteristics, which are added to the racial characteristics and differ from them at times to a very considerable degree. Organised crowds have always played an important part in the life of peoples, but this part has never been of such moment as at present. The substitution of the unconscious action of crowds for the conscious activity of individuals is one of the principal characteristics of the present age.
(Typographical errors above are due to OCR software and don't occur in the book.)
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Gustave Le Bon (7 May 1841 – 13 December 1931) was a French social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behavior and crowd psychology. His work on crowd psychology became important during the first half of the twentieth century when it was used by media researchers such as Hadley Cantril and Herbert Blumer to describe the reactions of subordinate groups to media. He also contributed to controversy about the nature of matter and energy. His book The Evolution of Matter was very popular in France (having twelve editions), and though some of its ideas—notably that all matter was inherently unstable and was constantly and slowly transforming into luminiferous ether—were used by some physicists of the time (including Henri Poincaré), his specific formulations were not given much consideration. In 1896 he reported observing a new kind of radiation, which he termed "black light" (not the same as what modern people call black light today), though it was later discovered not to exist.
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