Writers On Strategy And Strategic Management: The Theory of Strategy And the Practice of Strategic Management at Enterprise, Corporate, Business And Functional Levels - Couverture souple
Synopsis
This is the companion volume to "Writers on Organizations". This book deals with corporate strategy: what is it and how it is used in different companies. Each of the chapters uses the arguments of a single well-known writer on the subject.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.
Biographie de l'auteur
Professor J I Moore is a founder of the Business Strategy Network. His first degree was in philosophy and his second in business administration. A series of senior managerial positions in the automotive, farm machinery and friction materials industries (with, successively, Ford, Lely and Trist, Draper) prepared him for teaching business policy at Thames Valley University and, later, at the University of Bath.
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Writers On Strategy And Strategic Management: The Theory of Strategy And the Practice of Strategic Management at Enterprise, Corporate, Business And Functional Levels (Penguin Business S.)
Edité par
Penguin, 1993
ISBN 10 : 0140139850
ISBN 13 : 9780140139853
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Writers On Strategy And Strategic Management: The Theory of Strategy And the Practice of Strategic Management at Enterprise, Corporate, Business And Functional Levels (Penguin Business S.)
Edité par
Penguin, 1993
ISBN 10 : 0140139850
ISBN 13 : 9780140139853
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Writers On Strategy And Strategic Management: The Theory of Strategy And the Practice of Strategic Management at Enterprise, Corporate, Business And Functional Levels (Penguin Business S.)
Edité par
Penguin Books, 1993
ISBN 10 : 0140139850
ISBN 13 : 9780140139853
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Writers on Strategy and Strategic Management
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Writers on Strategy and Strategic Management
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Penguin Books, 1993
ISBN 10 : 0140139850
ISBN 13 : 9780140139853
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Writers on Strategy and Strategic Management
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ISBN 10 : 0140139850
ISBN 13 : 9780140139853
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Writers on Strategy and Strategic Management: The Theory of Strategy and the Practice of Strategic Management at Enterprise, Business and Functional Levels
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ISBN 10 : 0140139850
ISBN 13 : 9780140139853
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Writers on Strategy and Strategic Management
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ISBN 13 : 9780140139853
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Writers on Strategy and Strategic Management
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ISBN 10 : 0140139850
ISBN 13 : 9780140139853
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