Naked Consumer: How Our Private Lives Become Public Commodities - Couverture souple

Larson, Erik

Couverture souple

ISBN 10 : 0140233032 ISBN 13 : 9780140233032

Editeur : Penguin Books, 1994

Synopsis

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

A propos du livre

À propos de l?auteur

Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.

Détails de l'édition

• Éditeur: Penguin Books
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0140233032
• ISBN 13: 9780140233032
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: Terminal Video; n.pederzini@terminaldistribuzione.com; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; Italie