Intelligent Person's Guide to Liberalization - Couverture souple

Bhaduri, Amit Bhaduri Amit

Couverture souple

ISBN 10 : 0140260056 ISBN 13 : 9780140260052

Editeur : Penguin, 2000

Synopsis

Book by Bhaduri Amit Nayyar Deepak

A propos du livre

Biographie de l'auteur :

JEFFREY J. FOX is the founder of Fox & Co., Inc., a premier marketing consulting company, serving over sixty companies in sixty industries. Prior to starting Fox & Co., Mr. Fox. was VP of Marketing and Corporate VP of Loctite Corporation. He was also director of marketing for the wine division of Pillsbury, and held various senior marketing posts at Heublein, Inc., including Director of New Products. Fox is the winner of Sales and Marketing Management magazine's Outstanding Marketer Award; and the National Industrial Distributors Award as the Nation's Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Fox has been a guest lecturer at The Harvard Business School (from which he has an MBA), The Amos Tuck School, The Conference Board, and numerous other organizations. He has been featured in the Wall Street Journal, Business Marketing, and numerous other publications, and he is a member of the Board of Trustees at Trinity College in Hartford, Connecticut. He works in Avon, CT, and lives in New Hampshire.

Présentation de l'éditeur :

In Secrets of Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack.

Drawing on over fifty interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers to get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

Jeffrey gets to the heart of the matter, and condenses years of rainmaker trial and error into memorable chapters guaranteed to increase sales. They've already been proven!

Among the secrets, you'll find:

- Rainmakers have no competitors

- You can't sell beer sitting at your desk

- Take the word 'price' out of your vocabulary

- Never give a quote

- How to prepare a presentation

This guide is essential reading for anyone wanting to get ahead in business.

À propos de cette édition

• Éditeur: Penguin
• Date d'édition: 2000
• ISBN 10: 0140260056
• ISBN 13: 9780140260052
• Reliure: Broché
• Nombre de pages: 208