On recense aujourd'hui environ 10 000 000 d'internautes connectés quotidiennement et la création d'un site Web par minute. Conclusion : aucune entreprise ne peut ignorer le phénomène internet au risque de se détourner d'un «vaste marché numérique». C'est pourquoi l'auteur, ancien éditorialiste pour «Business Week», définit neuf principes pour saisir les opportunités marketing offertes par le Web. Il en examine les nouvelles règles économiques et les incidences sur les comportements d'achats des consommateurs. -- Idées clés, par Business Digest
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Destinations, frais et délaisVendeur : AwesomeBooks, Wallingford, Royaume-Uni
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780140264067
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Vendeur : Goldstone Books, Llandybie, Royaume-Uni
paperback. Etat : Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. N° de réf. du vendeur mon0007093051
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Vendeur : Bahamut Media, Reading, Royaume-Uni
Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780140264067
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Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
Etat : Very Good. 1997. 1st Penguin Edition. Paperback. 8vo . Good clean copy. . . . . Books ship from the US and Ireland. N° de réf. du vendeur KEX0301439
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Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Etat : Very Good. 1997. 1st Penguin Edition. Paperback. 8vo . Good clean copy. . . . . N° de réf. du vendeur KEX0301439
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Vendeur : The London Bookworm, East Sussex, Royaume-Uni
Soft cover. Etat : Very Good. 1st Penguin Edition. Paperback. In this book the author defines nine essential principles for growing your business on the Web. Using case studies of corpoerations such as IBM and Volvo, as well as smaller companies and web-based start-ups, Schwartz documents both the tremendous failures and successes on the Web in a multitude of industries, including advertising, entertainment, publishing, car manufacturing and banking. Why are some products better suited to being sold on the Web than others? Why are certain brand names gaining status and how can you create and reinforce yours? What are the new patterns of consumer behaviour? In answering these important questions, Schwartz shows how to capture the scare commodity on this information-based terrain: the attention of the busy people who are spending time there. Packed with practical wisdom, this book provides a key to survival in a period of accelerating change, when only the most agile and adaptable business will thrive. 244 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). N° de réf. du vendeur 086296
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