Digital Darwinism: Seven Breakthrough Business Strategies For Surviving in the Cutthroat Web Economy - Couverture souple

Schwartz, Evan

 
9780140286847: Digital Darwinism: Seven Breakthrough Business Strategies For Surviving in the Cutthroat Web Economy

Synopsis

Evan Schwartz examines the Web's greatest success stories such as Yahoo!, Dell Computer and AOL and reveals the best strategies for surviving and thriving in the rapidly evolving world of e-commerce. The Web has transformed every aspect of business life by providing countless new ways of linking buyers and sellers, and instant access to millions of homes and companies around the world. From branding to pricing to target marketing, Schwartz draws out the vital lessons for all aspiring entrepreneurs.

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À propos de l?auteur

Evan Schwartz is a contributing writer for Wired magazine and a former editor and reporter for A.T. Business Week, where he covered software and digital media. He has recently joined the New York Times to write their e-commerce column. His previous book, WEBONOMICS, was nominated for a Global Business Book Award.

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