Articles liés à The Penguin Dictionary of Marketing

The Penguin Dictionary of Marketing - Couverture souple

Harris, Phil

 
9780140515183: The Penguin Dictionary of Marketing
Couverture souple
ISBN 10 : 0140515186 ISBN 13 : 9780140515183
Editeur : Penguin, 2009

Synopsis

The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.

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À propos de l'auteur

Professor Phil Harris is head of the Department of Marketing at The University of Otago. He has worked around the world in business, government and not-for-profit sector markets. His expertise range from branding, corporate reputation and networks to lobbying, political marketing and public affairs. He has authored and edited several marketing handbooks, including Machiavelli, Marketing and Management and is joint editor of the Journal of Public Affairs.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin
Date d'édition
2009
Langue
anglais
ISBN 10 
0140515186
ISBN 13 
9780140515183
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
Terminal Video
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