All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World - Couverture souple

Godin, Seth

Couverture souple

ISBN 10 : 0141025026 ISBN 13 : 9780141025025

Editeur : Penguin, 2007

Synopsis

Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In All Marketers Are Liars Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on . . . and on. How good is your story?

A propos du livre

À propos de l?auteur

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He’s been featured in the Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.

Détails de l'édition

• Éditeur: Penguin
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0141025026
• ISBN 13: 9780141025025
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: Terminal Video; n.pederzini@terminaldistribuzione.com; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; Italie