Whatever You Think, Think the Opposite

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9780141025711: Whatever You Think, Think the Opposite
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Whatever You Think, Think The Opposite Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions. Full description

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Présentation de l'éditeur :

The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?Paul Arden has become a global business guru on the strength of such radical insights. His first book, It's Not How Good You Are, It's How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'.Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine.'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

Biographie de l'auteur :

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

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Paul Arden
Edité par Penguin Books Ltd, United Kingdom (2006)
ISBN 10 : 0141025719 ISBN 13 : 9780141025711
Neuf Paperback Quantité disponible : 10
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Book Depository International
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Description du livre Penguin Books Ltd, United Kingdom, 2006. Paperback. Etat : New. Trade Paperback. Language: English . Brand New Book. The bestselling author of It s Not How Good You Are, It s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?Paul Arden has become a global business guru on the strength of such radical insights. His first book, It s Not How Good You Are, It s How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our common sense .Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn t, well, common Roger Kennedy, Saatchi Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi Saatchi. He was responsible for some of the UK s most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth. N° de réf. du vendeur APG9780141025711

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2.

Paul Arden
Edité par Penguin Books Ltd, United Kingdom (2006)
ISBN 10 : 0141025719 ISBN 13 : 9780141025711
Neuf Paperback Quantité disponible : 10
Vendeur
The Book Depository
(London, Royaume-Uni)
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Description du livre Penguin Books Ltd, United Kingdom, 2006. Paperback. Etat : New. Trade Paperback. Language: English . Brand New Book. The bestselling author of It s Not How Good You Are, It s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?Paul Arden has become a global business guru on the strength of such radical insights. His first book, It s Not How Good You Are, It s How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our common sense .Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn t, well, common Roger Kennedy, Saatchi Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi Saatchi. He was responsible for some of the UK s most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth. N° de réf. du vendeur APG9780141025711

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Arden Paul
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Description du livre Penguin Books. Etat : New. pp. 144 Illus. N° de réf. du vendeur 7126866

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Arden, Paul
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Description du livre Penguin, 2006. Paperback. Etat : New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. N° de réf. du vendeur mon0001761839

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Arden, Paul
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Description du livre Penguin UK. Etat : New. 0141025719 Brand New, Same as Listed. Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. N° de réf. du vendeur AI_9780141025711

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Description du livre Penguin 2006-03-02, 2006. Etat : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du vendeur NU-BER-00025448

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Description du livre Penguin, 2006. Etat : New. N° de réf. du vendeur EH9780141025711

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Paul Arden
Edité par Penguin 2006-03-02 (2006)
ISBN 10 : 0141025719 ISBN 13 : 9780141025711
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Chiron Media
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Description du livre Penguin 2006-03-02, 2006. Etat : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du vendeur NU-GRD-00560564

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Arden, Paul
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Description du livre Penguin, 2006. Etat : New. 2006. Paperback. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions. Num Pages: 144 pages, col. ill. BIC Classification: VSC; VSP. Category: (G) General (US: Trade). Dimension: 177 x 122 x 16. Weight in Grams: 242. . . . . . . N° de réf. du vendeur V9780141025711

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Arden, Paul
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Description du livre Penguin. Etat : New. 2006. Paperback. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions. Num Pages: 144 pages, col. ill. BIC Classification: VSC; VSP. Category: (G) General (US: Trade). Dimension: 177 x 122 x 16. Weight in Grams: 242. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9780141025711

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