Thank You for Arguing: What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion - Couverture souple

Heinrichs, Jay

Couverture souple

ISBN 10 : 0141986166 ISBN 13 : 9780141986166

Editeur : Penguin, 2017

Synopsis

THE NEW YORK TIMES BESTSELLER

Your ultimate guide to the art of winning arguments, in a brand new edition

Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop-culture, Thank You For Arguing shows you how to win more than your fair share of arguments, as well as:

>How to shine at work, avoid speeding tickets, and outwit argumentative partners
>Cicero's secrets to moving an audience, Donald Trump's savvy speechmaking, the art of giving a TED talk
>Tactics like Setting Your Goals, Making Them Like You, Gaining the High Ground
>Defuse an angry accuser and benefit from your own mistakes
>The art of rhetoric, from eloquence and friendship to wit and irrefutable logic

Written by one of today's most popular online language experts, Thank You For Arguing is brimming with time-tested rhetorical tips and persuasion techniques that will change your life. And that's not hyperbole.

A propos du livre

À propos de l'auteur

Jay Heinrichs is the bestselling author of Thank You for Arguing. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA, and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.

Détails de l'édition

• Éditeur: Penguin
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 0141986166
• ISBN 13: 9780141986166
• Reliure: Broché
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: Terminal Video; n.pederzini@terminaldistribuzione.com; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; Italie