The War Against the BBC: How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care - Couverture souple

Barwise, Patrick; York, Peter

 
9780141989402: The War Against the BBC: How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care
Couverture souple
ISBN 10 : 0141989408 ISBN 13 : 9780141989402
Editeur : Penguin, 2020

Synopsis

There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back.

The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including deep funding cuts - much deeper than most people realise - with imminent further cuts threatened. This book busts the myths about the BBC and shows us how we can save it, before it's too late.

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À propos de l?auteur

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and Its Audience, Simply Better and The 12 Powers of a Marketing Leader.

Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity Is a Con. He is the President of the Media Society.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin
Date d'édition
2020
Langue
anglais
ISBN 10 
0141989408
ISBN 13 
9780141989402
Reliure
Broché
Nombre de pages
528
Coordonnées du fabricant
Penguin
https://www.penguinrandomhouse.com/

CL MODESTO LAFUENTE 41
Madrid
Madrid
Espagne