Articles liés à The Future of Competition: Co-Creating Unique Value...
Synopsis
The Future of Competition argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically
Once passive recipients of the products and services companies created for them customers are now active participants who actually co-create the value they receive, from products and services they help develop, test, and distribute.
Whereas in the 1990s competitive advantage was derived from the authors landmark notion of core competencies (those activities a company does better than anyone else), in the future it will come from how proficient companies are at providing opportunities for customers to co-create unique experiences.
Prahalad and Ramaswamy present four key building blocks that will enable companies to co-create the future with customers transparency, access, dialogues, and risk management and illustrate them through rich examples from a wide range of companies. As bold and far-reaching as Competing for the Future a decade ago, this book will redefine strategy for the Information Age.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Graduate School of Business Administration and Chairman of the Board of Praja, a technology management company in San Diego. He lives in San Diego but travels extensively.
Venkat Ramaswamy is a professor of marketing at the University of Michigan Graduate School of Business Administration. He lives in Ann Arbor, Michigan.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPenguin Books India
- Date d'édition2006
- ISBN 10 0143061909
- ISBN 13 9780143061908
- ReliureBroché
- Langueanglais
- Nombre de pages280
- Coordonnées du fabricantnon disponible
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The Future of Competition: Co Creating Unique Value with Customers
Edité par
Penguin Books, 2006
ISBN 10 : 0143061909
ISBN 13 : 9780143061908
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008918495
Quantité disponible : 1 disponible(s)
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The Future of Competition: Co-Creating Unique Value With Customers
Edité par
Penguin Portfolio, 2006
ISBN 10 : 0143061909
ISBN 13 : 9780143061908
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780143061908. N° de réf. du vendeur 9276697
Quantité disponible : 1 disponible(s)
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The Future of Competition : Co-Creating Unique Value with Customers
Edité par
Penguin Studio, 2007
ISBN 10 : 0143061909
ISBN 13 : 9780143061908
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 41106910-20
Quantité disponible : 1 disponible(s)