We Are Like That Only: Understanding the Logic of Consumer India

Bijapurkar, Rama

 
9780143065975: We Are Like That Only: Understanding the Logic of Consumer India
ISBN 10 : 0143065971 ISBN 13 : 9780143065975
Editeur : Penguin Books India Pvt Ltd, 2009

Synopsis

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market—the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market.<br><br>Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy.<br><br>‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’—From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market—the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market.

Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy.

‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’—From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin Books India Pvt Ltd
Date d'édition
2009
Langue
anglais
ISBN 10 
0143065971
ISBN 13 
9780143065975
Reliure
Format Kindle
Nombre de pages
312
Coordonnées du fabricant
non disponible
Personne responsable
Purmerul LTD
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