Articles liés à Extreme Trust: Turning Proactive Honesty and Flawless...

Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, RevisedEdition - Couverture souple

Peppers, Don; Rogers, Martha

 
9780143108559: Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, RevisedEdition
Couverture souple
ISBN 10 : 0143108557 ISBN 13 : 9780143108559
Editeur : Penguin Publishing Group, 2016

Synopsis

Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive.
 
In the age of smartphones and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, and similar outlets show little mercy for bad behavior. The bar for trustworthiness is higher than ever and continues to rise.
 
Bestselling authors Don Peppers and Martha Rogers, Ph.D., argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively—even if that requires spending extra money in the short run to preserve your brand reputation in the long run. The payoff of generating extreme trust will be worth it.
With a wealth of fascinating research as well as practical applications, this book will show you how to earn—and keep—the extreme trust of everyone your company interacts with.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Don Peppers and Martha Rogers have published nine books together, their first, The One to One Future: Building Relationships One Customer at a Time (Currency/Doubleday, 1993), has been hailed as "one of the bibles of the new marketing." They are the founders of Peppers & Rogers Group, a global consulting firm with offices on six continents. Their client list has included Bank of America, the US Postal Service, Isbank (Turkey), and HM Revenue & Customs (UK's tax authority). Both were named among Business 2.0 Magazine's 19 "foremost business gurus of our time." peppersandrogersgroup.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin Publishing Group
Date d'édition
2016
Langue
anglais
ISBN 10 
0143108557
ISBN 13 
9780143108559
Reliure
Broché
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
M.E.G Cards & Gifts
443000000000
paula@megcards.com

48 Cloyfin Road
Unit 4, 48 Cloyfin Road
Coleraine
Londonderry
BT52 2NY
Irlande