Marketing that Works: Building Breakthrough Brands in India - Couverture souple

Gupta, Shivaji Das

Couverture souple

ISBN 10 : 0143473786 ISBN 13 : 9780143473787

Editeur : Penguin Business, 2026

Synopsis

While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on ‘Segmentation-Targeting- Positioning’, designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers.Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behaviour, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organisation, which wishes to build successful brands in this country. Lastly, it is an overdue response to ‘thought colonialism’, as India most certainly deserves a customised Brand Leadership model, which is uniquely customer-centric.Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.

A propos du livre

À propos de l'auteur

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Détails de l'édition

• Éditeur: Penguin Business
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 0143473786
• ISBN 13: 9780143473787
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
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