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Marketing that Works: Building Breakthrough Brands in India - Couverture souple

Gupta, Shivaji Das

 
9780143473787: Marketing that Works: Building Breakthrough Brands in India
Couverture souple
ISBN 10 : 0143473786 ISBN 13 : 9780143473787
Editeur : Penguin Business, 2026

Synopsis

While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on ‘Segmentation-Targeting- Positioning’, designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers.Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behaviour, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organisation, which wishes to build successful brands in this country. Lastly, it is an overdue response to ‘thought colonialism’, as India most certainly deserves a customised Brand Leadership model, which is uniquely customer-centric.Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.

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À propos de l'auteur

N/A

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin Business
Date d'édition
2026
Langue
anglais
ISBN 10 
0143473786
ISBN 13 
9780143473787
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
Terminal Video
n.pederzini@terminaldistribuzione.com

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