Cases in Public Relations: Translating Ethics into Action - Couverture souple

Brunner, Professor Brigitta; Hickerson, Assistant Professor Corey

 
9780190631383: Cases in Public Relations: Translating Ethics into Action

Synopsis

Cases in Public Relations presents the complexities and challenges of public relations in today's ever-changing world. Containing cases written specifically for this course by researchers and practitioners from all parts of the country, this text offers the most contemporary and diverse set of cases available. While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and ethical dimensions of public relations.

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À propos de l?auteur

Brigitta R. Brunner is Professor of Public Relations at Auburn University.

Corey A. Hickerson is Professor of Public Relations at James Madison University.

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