Synopsis
American public opinion tends to be sticky. Although the news cycle might temporarily affect the public zeitgeist about abortion, the death penalty, or gun control, public support or opposition on these issues has remained remarkably constant over decades. But there are notable exceptions, particularly with regard to polarizing issues that highlight identity politics. Over the past three decades, public support for same-sex marriage has risen from scarcely more than a tenth to a majority of the population. Why have people's minds changed so dramatically on this issue, and why so quickly?
Listen, We Need to Talk tests a theory that when prominent people representing particular interest groups voice support for a culturally contentious issue, they sway the opinions of others who identify with the same group, even if the interest group and the issue at hand have no obvious connection. In fact this book shows that the more the message counters prevailing beliefs or attitudes of a particular identity group, the more persuasive it is. While previous studies of political attitude change have looked at the effects of message priming (who delivers a message) on issues directly related to particular identity groups, this study is unique in that it looks at how identity priming affects attitudes and behaviors toward an issue that is not central or directly related to the targeted group. The authors prove their theory through a series of random experiments testing the positive effects of identity-based messaging regarding same-sex marriage among fans of professional sports, religious groups, and ethnoracial (Black and Latino) groups.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Brian F. Harrison is Lecturer in Political Science at Northwestern University.
Melissa R. Michelson is Professor of Political Science at Menlo College.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Listen, We Need to Talk : How to Change Attitudes About LGBT Rights
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Listen, We Need to Talk : How to Change Attitudes About LGBT Rights
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Listen, We Need to Talk : How to Change Attitudes About LGBT Rights
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Listen, We Need to Talk : How to Change Attitudes About LGBT Rights
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Hardcover. Etat : new. Hardcover. American public opinion tends to be sticky. Although the news cycle might temporarily affect the public's mood on contentious issues like abortion, the death penalty, or gun control, public opinion toward these issues has remained remarkably constant over decades. There are notable exceptions, however, particularly with regard to divisive issues that highlight identity politics. For example, over the past three decades, public support for same-sex marriage has risenfrom scarcely more than a tenth to a majority of the population. Why have people's minds changed so dramatically on this issue, and why so quickly? It wasn't just that older, more conservative peoplewere dying and being replaced in the population by younger, more progressive people; people were changing their minds. Was this due to the influence of elite leaders like President Obama? Or advocacy campaigns by organizations pushing for greater recognition of the equal rights of Lesbian, Gay, Bisexual, and Transgender (LGBT) people?Listen, We Need to Talk tests a new theory, what Brian Harrison and Melissa Michelson call The Theory of Dissonant Identity Priming,about how to change people's attitudes on controversial topics. Harrison and Michelson conducted randomized experiments all over the United States, many in partnership with equality organizations, includingEquality Illinois, Georgia Equality, Lambda Legal, Equality Maryland, and Louisiana's Capital City Alliance. They found that people are often willing to change their attitudes about LGBT rights when they find out that others with whom they share an identity (for example, as sports fans or members of a religious group) are also supporters of those rights-particularly when told about support from a leader of the group, and particularly if they find the information somewhatsurprising.Fans of the Green Bay Packers football team were influenced by hearing that a Packers Hall-of-Famer is a supporter of LGBT rights. African Americans were influenced by hearing that the Blackpresident of the United States is a supporter. Religious individuals were influenced by hearing that a religious leader is a supporter. And strong partisans were influenced by hearing that a leader of their party is a supporter. Through a series of engaging experiments and compelling evidence, Listen, We Need to Talk provides a blueprint for thinking about how to bring disparate groups together over contentious political issues. Individuals typically resist changing their minds, but support for same-sex marriage increased from 35% to 61% between 2006-2016. What explains this anomaly? This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9780190654740
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - American public opinion tends to be sticky. Although the news cycle might temporarily affect the public zeitgeist about abortion, the death penalty, or gun control, public support or opposition on these issues has remained remarkably constant over decades. But there are notable exceptions, particularly with regard to polarizing issues that highlight identity politics. Over the past three decades, public support for same-sex marriage has risen from scarcely more than a tenth to a majority of the population. Why have people's minds changed so dramatically on this issue, and why so quickly Listen, We Need to Talk tests a theory that when prominent people representing particular interest groups voice support for a culturally contentious issue, they sway the opinions of others who identify with the same group, even if the interest group and the issue at hand have no obvious connection. In fact this book shows that the more the message counters prevailing beliefs or attitudes of a particular identity group, the more persuasive it is. While previous studies of political attitude change have looked at the effects of message priming (who delivers a message) on issues directly related to particular identity groups, this study is unique in that it looks at how identity priming affects attitudes and behaviors toward an issue that is not central or directly related to the targeted group. The authors prove their theory through a series of random experiments testing the positive effects of identity-based messaging regarding same-sex marriage among fans of professional sports, religious groups, and ethnoracial (Black and Latino) groups. N° de réf. du vendeur 9780190654740
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