In Pursuit of English traces how the English language became an object of heated pursuit amid South Korea's rapid neoliberalization, creating the so-called "English fever" of the 1990s and 2000s. Joseph Sung-Yul Park demonstrates that English gained prominence not because of the language's supposed economic value, but because of the anxieties, insecurities, and moral desire instilled by neoliberal Korean society. Park shows how English came to be seen as an index of an ideal neoliberal subject who willingly engages in constant self-management and self-development in response to the changing conditions of the global economy.
Bringing together ethnographically-oriented perspectives on subjectivity, critical analysis of conditions of contemporary capitalism, theories of neoliberal governmentality, and sociolinguistic and linguistic anthropological frameworks of metapragmatic analysis, In Pursuit of English develops an innovative new direction for research at the intersection language and political economy, challenging researchers to consider subjectivity as the key for understanding the place of language in neoliberalism.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Joseph Sung-Yul Park is Associate Professor in the Department of English Language and Literature at the National University of Singapore. He is the author of The Local Construction of a Global Language: Ideologies of English in South Korea and co-author of Markets of English: Linguistic Capital and Language Policy in a Globalizing World and A Reference Grammar of Wappo.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Etat : New. N° de réf. du vendeur 42884200-n
Quantité disponible : 1 disponible(s)
Vendeur : INDOO, Avenel, NJ, Etats-Unis
Etat : New. N° de réf. du vendeur 9780190855741
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FU-9780190855741
Quantité disponible : 1 disponible(s)
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 42884200
Quantité disponible : 1 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FU-9780190855741
Quantité disponible : 1 disponible(s)
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Paperback. Etat : Brand New. 192 pages. 9.00x6.00x0.50 inches. In Stock. N° de réf. du vendeur __0190855746
Quantité disponible : 1 disponible(s)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Paperback. Etat : new. Paperback. In Pursuit of English traces how the English language became an object of heated pursuit amid South Korea's rapid neoliberalization, creating the so-called "English fever" of the 1990s and 2000s. Joseph Sung-Yul Park demonstrates that English gained prominence not because of the language's supposed economic value, but because of the anxieties, insecurities, and moral desire instilled by neoliberal Korean society. Park shows how English came to be seen as anindex of an ideal neoliberal subject who willingly engages in constant self-management and self-development in response to the changing conditions of the global economy. Bringing togetherethnographically-oriented perspectives on subjectivity, critical analysis of conditions of contemporary capitalism, theories of neoliberal governmentality, and sociolinguistic and linguistic anthropological frameworks of metapragmatic analysis, In Pursuit of English develops an innovative new direction for research at the intersection language and political economy, challenging researchers to consider subjectivity as the key for understanding the place of language in neoliberalism. Tracing how anxieties, insecurities, and moral desire about English instilled through South Korea's neoliberal transformation led to the country's heated pursuit of English in the 1990s and 2000s, this book presents subjectivity as a theoretical and analytical perspective for studying the intersection of language and political economy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780190855741
Quantité disponible : 1 disponible(s)
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Etat : New. N° de réf. du vendeur 42884200-n
Quantité disponible : 1 disponible(s)
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. N° de réf. du vendeur B9780190855741
Quantité disponible : Plus de 20 disponibles
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 42884200
Quantité disponible : 1 disponible(s)