Consumer Behavior & Insights - Couverture souple

Phillips, Diane M

Couverture souple

ISBN 10 : 0190857137 ISBN 13 : 9780190857134

Editeur : Oxford University Press, 2021

Synopsis

Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws on important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.

A propos du livre

À propos de l'auteur

Diane M. Phillips is Professor in the Marketing Department at Saint Joseph's University.

Détails de l'édition

• Éditeur: Oxford University Press
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 0190857137
• ISBN 13: 9780190857134
• Reliure: Broché
• Nombre de pages: 576
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie