Public Relations in Practice - Couverture souple

Kurtin, Public Relations In Practice Kate

 
9780190912079: Public Relations in Practice
Couverture souple
ISBN 10 : 0190912073 ISBN 13 : 9780190912079
Editeur : Oxford University Press, 2019

Synopsis

Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.

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À propos de l?auteur

Kate S. Kurtin is Assistant Professor of Communication Studies at California State University, Los Angeles.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Oxford University Press
Date d'édition
2019
Langue
anglais
ISBN 10 
0190912073
ISBN 13 
9780190912079
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
non disponible
Personne responsable
Ufficio Anagrafiche Messaggerie
ufficio.anagrafiche@meli.it

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Assago Milano
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