Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising - Couverture souple

Luttrell, Professor Regina; Emerick, Senior Manager Of Global Product Marketing Susan; Wallace, Assistant Professor Adrienne

 
9780190925390: Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising
Couverture souple
ISBN 10 : 0190925396 ISBN 13 : 9780190925390
Editeur : Oxford University Press, 2021

Synopsis

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

REGINA LUTTRELL, PH.D. is currently the associate dean of research and creative activity and director of the W20 Emerging Insights Lab at the S.I. Newhouse School of Public Communications at Syracuse University where she teaches public relations and social media.

SUSAN F. EMERICK is a globally recognized business and marketing innovator, building online brands for organizations around the world. Recognized as one of the top 25 Internet Marketing Leaders and Innovators by iMedia, listed in the TopRank top 25 Women That Rocked Social Media, and honored as one of the top 50 Influential Women in Digital Marketing.

ADRIENNE A. WALLACE, PH.D. is an assistant professor at Grand Valley State University, with more than 20 years of professional experience in both the public and private sectors ranging in scope from nonprofit, health, education, government, hospitality, politics, and lobbying, to finance.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Oxford University Press
Date d'édition
2021
Langue
anglais
ISBN 10 
0190925396
ISBN 13 
9780190925390
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
Ufficio Anagrafiche Messaggerie
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