A Practical Guide to Behavioral Research: Tools and Techniques - Couverture rigide

Sommer, Robert; Sommer, Barbara Baker

Couverture rigide

ISBN 10 : 0195026918 ISBN 13 : 9780195026917

Editeur : Oxford University Press, 1980

Synopsis

In this fourth revision of their college textbook, Barbara and Robert Sommer expand the coverage of case studies and provide a new chapter describing the research opportunities provided by the internet, as well as new material on the use of computers in running research studies and in data analysis.

A propos du livre

Présentation de l'éditeur

This new edition of Robert Sommer and Barbara Sommer's successful book A Practical Guide to Behavioral Research continues to emphasize a hands-on, multimethod, and interdisciplinary approach to behavioral research in psychology, sociology, and anthropology. It expands the fourth edition's coverage of computer-related research methods and employs an international perspective, presenting general principles and their practical applications. Like previous editions, A Practical Guide to Behavioral Research, 5/e, covers the four major approaches to behavioral research (experimentation, observation, questionnaire, interview) and examines other important methods, including attitude and rating scales, the case study, semantic differential, unobtrusive measures, and the use of personal documents. It provides particularly strong treatment of observational approaches, behavior and cognitive mapping, electronic searches and Internet research, and action research. This revision includes two new chapters stimulated by student interest: Chapter 14, "Action Research," addresses the gap between doing research and having it applied; Chapter 15, "The Big Fuzzies," describes techniques for researching important concepts that are difficult to define and measure. Written in an accessible, colloquial style, this popular book encourages students to actually do research instead of just learning the concepts and language. Clear descriptions and concrete examples of abstract concepts demystify research and help students think about research procedures in a variety of settings, not just in the laboratory. Ideal for undergraduates in research methods classes, A Practical Guide to Behavioral Research, 5/e, is an invaluable reference for students of communications, education, nursing, design, and business. It is also a useful resource for readers who need reliable information or anyone interested in behavioral studies.

Détails de l'édition

• Éditeur: Oxford University Press
• Date d'édition: 1980
• Langue: anglais
• ISBN 10: 0195026918
• ISBN 13: 9780195026917
• Reliure: Relié
• Nombre de pages: 264
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie