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Target: Prime Time : Advocacy Groups and the Struggle over Entertainment Television - Couverture rigide
Synopsis
Book by Montgomery Kathryn C
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Revue de presse
"An excellent book that provides an important addition to the pressure group framework. Montgomery's book is accessible to a broad audience of social scientists, and it challenges many of the assumptions of conventional interest group literature."--Donald R. Culverson, University of Wisconsin
"A solid addition to media history, likely to become a standard resource on its subject."--Booklist
"A remarkably detailed inside look at how, starting in the 1970s, the various 'advocacy groups,' as [Montgomery] calls them, turned prime-time television into a virtual battle zone....Fascinating."--Marie Winn, The New York Times Book Review
"The special interest group that Kathy Montgomery addresses is a big one, consisting of those wishing to better understand the nature of communications media. Her book is the essence of good writing and good thinking. It taught me a lot."--Howard Rosenberg, T.V. critic for Los Angeles Times
"Montgomery has made a needed contribution to the research on that period with Target: Prime Time, which thoroughly examines media activism in the unregulated world of network television."--Journal of Communication
"A unique and fascinating look at the pressure group siege lines surrounding U.S. television and efforts to ward them off."--Erik Barnouw
"A unique and fascinating look at the pressure group siege lines surrounding U.S. television and efforts to ward them off....Valuable history for practitioners and students of the media."--Erik Barnouw
"Extremely well written and comprehensive....An outstanding book that fills a void in the literature and should be required reading for citizens concerned with the quality of network television."--Choice
"Well-researched, well-written, and well-worth adding to any tvphile's library."--Variety
Présentation de l'éditeur
Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers. Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. The book also raises critical questions about television's role in our society and its responsibility to the American public.
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Résultats de recherche pour Target: Prime Time : Advocacy Groups and the Struggle...
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Target: Prime Time: Advocacy Groups and the Struggle Over Entertainment Television
Edité par
OUP India, 1989
ISBN 10 : 0195049640
ISBN 13 : 9780195049640
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Good. Television is the most powerful and pervasive storyteller of our time. The stories it tells--and, equally important, the stories it fails to tell--have a marked impact on how viewers see the world around them. Is it any wonder then that television has become the focal point of bitter struggle, with numerous advocacy groups--from the NAACP to the National Gay Task Force to the Moral Majority--battling with network executives over the content of prime time shows? Target: Prime Time is the first book to explore network television's dealings with political advocacy groups, offering a comprehensive picture of the impact of organized pressure on prime time TV. Montgomery describes, for instance, how the Catholic Church campaign against Maude's abortion caused the withdrawal of almost every sponsor as well as the blackout of the program by 40 affiliates; how the Moral Majority, adopting the tactics originally developed by liberal groups, waged its own "Clean Up TV" campaign by threatening to boycott advertisers ("the soft underbelly of the television industry"); and how the concerns of a few outraged actors mushroomed into a national protest against the portrayal of blacks in the TV miniseries Beulah Land. Of course, as the author shows, some groups have worked very closely with the industry, providing input on such issues as the image of gays, the consumption of alcohol, and the use of birth control. Based on over six years of research in Hollywood, New York, and Washington--including interviews with network executives, producers, writers, advocacy group leaders, and government officials--Target: Prime Time exposes the inner workings of network television as no other book before. It shows how behind-the-scenes struggles profoundly affect the stream of images, messages, and values that enter people's homes every night, and it raises critical questions about the role of the electronic media in American society. N° de réf. du vendeur 00096976368
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Target: Prime Time: Advocacy Groups and the Struggle Over Entertainment Television (Communication and Society)
Edité par
Oxford University Press, 1989
ISBN 10 : 0195049640
ISBN 13 : 9780195049640
Ancien ou d'occasion
Couverture rigide
Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. N° de réf. du vendeur OTV.0195049640.G
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Expédition nationale : Etats-Unis
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Image d'archives
Target: Prime Time: Advocacy Groups and the Struggle Over Entertainment Television
Edité par
OUP India, 1989
ISBN 10 : 0195049640
ISBN 13 : 9780195049640
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Good. Television is the most powerful and pervasive storyteller of our time. The stories it tells--and, equally important, the stories it fails to tell--have a marked impact on how viewers see the world around them. Is it any wonder then that television has become the focal point of bitter struggle, with numerous advocacy groups--from the NAACP to the National Gay Task Force to the Moral Majority--battling with network executives over the content of prime time shows? Target: Prime Time is the first book to explore network television's dealings with political advocacy groups, offering a comprehensive picture of the impact of organized pressure on prime time TV. Montgomery describes, for instance, how the Catholic Church campaign against Maude's abortion caused the withdrawal of almost every sponsor as well as the blackout of the program by 40 affiliates; how the Moral Majority, adopting the tactics originally developed by liberal groups, waged its own "Clean Up TV" campaign by threatening to boycott advertisers ("the soft underbelly of the television industry"); and how the concerns of a few outraged actors mushroomed into a national protest against the portrayal of blacks in the TV miniseries Beulah Land. Of course, as the author shows, some groups have worked very closely with the industry, providing input on such issues as the image of gays, the consumption of alcohol, and the use of birth control. Based on over six years of research in Hollywood, New York, and Washington--including interviews with network executives, producers, writers, advocacy group leaders, and government officials--Target: Prime Time exposes the inner workings of network television as no other book before. It shows how behind-the-scenes struggles profoundly affect the stream of images, messages, and values that enter people's homes every night, and it raises critical questions about the role of the electronic media in American society. N° de réf. du vendeur CIN0195049640G
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Target: Prime Time : Advocacy Groups and the Struggle over Entertainment Television
Edité par
Oxford University Press, Incorporated, 1989
ISBN 10 : 0195049640
ISBN 13 : 9780195049640
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. First Printing. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP29633974
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Target: Prime Time : Advocacy Groups and the Struggle over Entertainment Television
Edité par
Oxford Univ Pr, 1989
ISBN 10 : 0195049640
ISBN 13 : 9780195049640
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Vendeur : Ammareal, Morangis, France
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Hardcover. Etat : Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-593-709
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Target, Prime Time: Advocacy Groups and the Struggle Over Entertainment Television
Edité par
Oxford University Press, New York, 1989
ISBN 10 : 0195049640
ISBN 13 : 9780195049640
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Vendeur : Ground Zero Books, Ltd., Silver Spring, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very good condition. Etat de la jaquette : very good. First edition. First printing [stated]. xiii, 272 pages. Illustrations. Notes. Index. Kathryn C. Montgomery is Professor in the Public Communication Division, School of Communication, at American University, where she directs the Project on Youth, Media, and Democracy. As founder of the Center for Media Education, she led a coalition of advocacy groups in a series of successful media policy campaigns on behalf of children and youth. Based on over six years of research in Hollywood, New York, and Washington--including interviews with network executives, producers, writers, advocacy group leaders, and government officials--Target: Prime Time exposes the inner workings of network television as no other book before. It shows how behind-the-scenes struggles profoundly affect the stream of images, messages, and values that enter people's homes every night, and it raises critical questions about the role of the electronic media in American society. N° de réf. du vendeur 57336
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Target: Prime Time - Advocacy Groups and the Struggle Over Entertainment Television (Communication and Society)
Edité par
Oxford University Press, 1989
ISBN 10 : 0195049640
ISBN 13 : 9780195049640
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0195049640. N° de réf. du vendeur 9774398
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