In television terminology, broadcast signals are split when they are divided and sent to two or more locations. The title of this book refers in part to the fact that the Soviet Union is now sending out video signals to a huge area - covering eleven time zones - and in part to the effects of the television revolution in the Soviet Union, with a rather ambiguous message being sent by the widespread and changing use of the medium. Television, Mickiewicz argues, has created the first mass public in Soviet history, and is replacing other means the Soviet leaders use to inform and indoctrinate. Indeed, the rationale of the institution of the agitator depended precisely on the lack of a truly mass medium; television has effectively put the huge corps of agitators out of business. Even since before Gorbachev, television was having a revolutionizing effect, and now with glasnost, Soviet television is coming to resemble our own - the look of the programming has become more contemporary, there is a marked willingness to report on previously off-bounds subjects and a new openess to multiple points of view and on-air debate.
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Television has changed drastically in the Soviet Union over the last three decades. In 1960, only five percent of the population had access to TV, but now the viewing population has reached near total saturation. Today's main source of information in the USSR, television has become Mikhail Gorbachev's most powerful instrument for paving the way for major reform. Containing a wealth of interviews with major Soviet and American media figures and fascinating descriptions of Soviet TV shows, Ellen Mickiewicz's wide-ranging, vividly written volume compares over one hundred hours of Soviet and American television, covering programs broadcast during both the Chernenko and Gorbachev governments. Mickiewicz describes the enormous significance and popularity of news programs and discusses how Soviet journalists work in the United States. Offering a fascinating depiction of the world seen on Soviet TV, she also explores the changes in programming that have occurred as a result of glasnost.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : From Away Books & Antiques, Greenville, ME, Etats-Unis
Hardcover. Etat : Very Good Minus. Etat de la jaquette : Very Good. VG-/VG. Nice tight copy. Underlining and marginalia. Top corner of front endpaper is folded over. Former owner's name on front endpaper. N° de réf. du vendeur K2064
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Vendeur : gearbooks, The Bronx, NY, Etats-Unis
Hardcover. Etat : Very Good. Etat de la jaquette : Good. Jenkins & Page (Jacket Design) (illustrateur). Copyright © 1988. 286 pp. Solidly bound copy with moderate external wear, crisp pages and clean text. DJ shows wear in some places. Small tear on top of spine of dj. Price cut from inside front flap. N° de réf. du vendeur 1BislAc0004
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Vendeur : Any Amount of Books, London, Royaume-Uni
Hardcover. 8vo. pp xi, [i], 286. Colour illustrated dust jacket with hammer and sickle illustration and black lettering. Original publisher's red boards with black cloth and gilt lettering at spine. Signed presentation copy to David Wedgwood Benn from the author; "To David, Whose work I have admired and __ where I have learned, Ellen M". ISBN: 0195054636 Clean and unmarked throughout with light shelfwear at edges. In lightly worn dust jacket with some toning at edge. N° de réf. du vendeur C49921
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