Modern Competitive Analysis - Couverture rigide

Oster, Sharon M.

 
9780195058451: Modern Competitive Analysis
Couverture rigide
ISBN 10 : 0195058453 ISBN 13 : 9780195058451
Editeur : Oxford University Press Inc, 1989

Synopsis

Shows that combining an understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organisation and provide guidelines for effective corporate strategies. The third edition includes new material in game theory, added value analysis and strategic intent.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Oxford University Press Inc
Date d'édition
1989
Langue
anglais
ISBN 10 
0195058453
ISBN 13 
9780195058451
Reliure
Relié
Nombre de pages
416
Coordonnées du fabricant
non disponible
Personne responsable
Messaggerie Libri
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