Modern Competitive Analysis - Couverture rigide

Oster, Sharon M.

Couverture rigide

ISBN 10 : 019507579X ISBN 13 : 9780195075793

Editeur : Oxford University Press Inc, 1994

Synopsis

This revised edition presents an up-to-date analysis of management strategy, integrating a wide spectrum of ideas. Using many examples from organizations and non-profit groups, the text uses recent theories to illuminate situations faced by businesses today. It provides more material on organizational behaviour and global strategies, and covers new, important areas of economics not often treated in management texts. The book is couched in clear terminology that makes the concepts readily accessible to postgraduate students and managers alike.

A propos du livre

Présentation de l'éditeur

This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

Détails de l'édition

• Éditeur: Oxford University Press Inc
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 019507579X
• ISBN 13: 9780195075793
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 423
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie