Dynamic Planning: The Art of Managing Beyond Tomorrow - Couverture rigide

Sifonis, John G.

 
9780195083088: Dynamic Planning: The Art of Managing Beyond Tomorrow

Synopsis

It is increasingly clear that the intelligent use of technology makes a significant difference to a firm's ability to compete in today's complex global marketplace. This study offers business managers a tested, successful way to integrate new ideas, processes and electronic technologies into any business and to build a foundation for competing more effectively in the future. The authors introduce the Dynamic Planning Framework, a pragmatic tool for business and IT managers. Dynamic planning is based on four interrelated principles: taking a long-term view; holistic thinking; openness to change; and integrating business and technology. Illustrating the activities involved in the Dynamic Planning Framework through case studies, the book provides a valuable tool for integrating both sides of a company - business strategy and information technology - to address today's issues.

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