Why Firms Succeed - Couverture rigide

Kay, John

Couverture rigide

ISBN 10 : 0195087674 ISBN 13 : 9780195087673

Editeur : Oxford University Press Inc, 1996

Synopsis

Applies modern economic theories to guide managers in creating successful corporate strategies.

This is a book on corporate strategy that uses of the most modern theories in economics to show managers how to succeed in the markets in which they compete. The author takes the position that firms have unique strengths that they must understand and exploit. These strengths will be in four general areas: 1) Their reputation, 2) how well they create innovative new products or services, 3) what special strategic assets, or market position, they may have, and 4) how they are organized and how they operate, or what "architecture" they may have. The book has an international focus in that strategies are applied to firms doing business in different countries. The author's UK book,Foundations of Corporate Success was very successful, and this book is derived from it. For the U.S. edition the author has substituted many American examples, such as Disney, Caterpillar, Walmart, and the Boston Celtics.

A propos du livre

À propos de l'auteur

John Kay is Professor of Economics at the London Business School, where he has served as Director of the Center for Business Strategy.

Détails de l'édition

• Éditeur: Oxford University Press Inc
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0195087674
• ISBN 13: 9780195087673
• Reliure: Relié
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; 20090; Italie