The authors of this book argue that firms succeed or fail in their industries according to the degree that they are able to change what they do to meet changing market decisions. The authors present a framework for managing the process of organizational transformation, and the tools that are necessary to manage that change.
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Eric G. Flamholtz is Professor of Management at the UCLA Anderson Graduate School of Management. He is President, and Yvonne Randle is Vice President, of ManagementSystems Consulting Corporation, which has assisted organizations from entrepreneurships to Fortune 500 companies. They live in Los Angeles, California.
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