Articles liés à Innovation Management: Strategies, Implementation and...

Innovation Management: Strategies, Implementation and Profits - Couverture rigide

Afuah, Allan

 
9780195142303: Innovation Management: Strategies, Implementation and Profits
Couverture rigide
ISBN 10 : 0195142306 ISBN 13 : 9780195142303
Editeur : Oxford University Press, 2003

Synopsis

This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature.
Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Oxford University Press
Date d'édition
2003
Langue
anglais
ISBN 10 
0195142306
ISBN 13 
9780195142303
Reliure
Relié
Numéro d'édition
2
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
Ufficio Anagrafiche Messaggerie
ufficio.anagrafiche@meli.it

Via Verdi, 8
Assago Milano
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Italie