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Information Technology Strategies: How Leading Firms Use It to Gain an Advantage - Couverture rigide

Rapp, William V.

 
9780195148138: Information Technology Strategies: How Leading Firms Use It to Gain an Advantage
Couverture rigide
ISBN 10 : 0195148134 ISBN 13 : 9780195148138
Editeur : Oxford University Press Inc, 2002

Synopsis

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. This book describes how major non-information technology companies are doing this and the strategic principles employed.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. This book describes how major non-information technology companies are doing this and the strategic principles employed.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Oxford University Press Inc
Date d'édition
2002
Langue
anglais
ISBN 10 
0195148134
ISBN 13 
9780195148138
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

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