Strategy As Action: Competitive Dynamics And Competitive Advantage - Couverture rigide

Livre 1 sur 3: Strategic Management

Grimm, Curtis M.; Lee, Hun; Smith, Ken G.

 
9780195161441: Strategy As Action: Competitive Dynamics And Competitive Advantage

Synopsis

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780314046062: Strategy as Action

Edition présentée

ISBN 10 :  0314046062 ISBN 13 :  9780314046062
Editeur : West Publishing Co, 1997
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