Global Strategy: Creating And Sustaining Advantage Across Borders - Couverture rigide

Livre 2 sur 3: Strategic Management

Inkpen, Andrew; Ramaswamy, Kannan

 
9780195167207: Global Strategy: Creating And Sustaining Advantage Across Borders

Synopsis

Global Strategy deals with the question of how firms can compete in a global environment. Andrew Inkpen and Kannan Ramaswamy examine the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and ethical issues in international business. By integrating academic research with practical examples and case studies the book informs students and managers of global business about a diverse set of important strategic issues.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Global Strategy deals with the question of how firms can compete in a global environment. Andrew Inkpen and Kannan Ramaswamy examine the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and ethical issues in international business. By integrating academic research with practical examples and case studies the book informs students and managers of global business about a diverse set of important strategic issues.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.